Our Awesome Privacy Policy

Privacy Policy

Effective Date: August 18, 2003

Last Updated: january 23, 2026

Drive Exchanged (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website driveexchanged.com (the “Site”) and use our services. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Site includes:

1.1 Personal Data

Personally identifiable information that you voluntarily provide to us when registering with the Site, expressing an interest in obtaining information about us or our products and services, participating in activities on the Site, or otherwise contacting us. The personal information we collect may include, but is not limited to:

Name (first and last)
Email address
Mailing address (street address, city, state, ZIP code)
Phone number
Date of birth
Driver’s license number (when required for test drives or vehicle purchases)
Social Security Number (only when necessary for financing applications, with your explicit consent)
Employment information (for financing pre-qualification purposes)
Income information (for financing pre-qualification purposes)
Vehicle preferences (make, model, year, budget range)
Trade-in vehicle information (VIN, mileage, condition, title status)
Insurance information (when required for vehicle delivery)
Payment and billing information (credit card details, bank account information for down payments or monthly payments)
Any other information you choose to provide

1.2 Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

1.3 Financial Data

Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor.

1.4 Vehicle Data

Information related to vehicles you browse, save, or inquire about on our Site, including:

Vehicle Identification Numbers (VINs) you search or request reports for
Vehicle history report requests
Saved vehicle lists and comparison data
Test drive scheduling information
Service and maintenance history (if you bring a vehicle to our service center)

1.5 Mobile Device Data

Device information such as your mobile device ID, model, and manufacturer, and information about the location of your device if you access the Site from a mobile device and have location services enabled.

1.6 Third-Party Data

Information from third parties, such as personal information or network friends, if you connect your account to the third party and grant the Site permission to access this information.

1.7 Data From Contests, Giveaways, and Surveys

Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

2.1 Primary Business Purposes

Process vehicle transactions, including purchases, leases, and trade-ins
Facilitate financing and leasing applications with our partner lenders and financial institutions
Arrange test drives and schedule appointments at our dealership locations
Provide vehicle history reports (Carfax, AutoCheck) for vehicles in our inventory
Process payments and send you related information, including purchase confirmations and invoices
Deliver vehicles to you and coordinate registration, titling, and insurance requirements
Provide service and maintenance for your vehicle, including scheduling reminders and follow-up communications
Process trade-in evaluations and provide market-based pricing offers

2.2 Communication Purposes

Send you transactional emails, including confirmations, receipts, and service reminders
Send you marketing communications about new inventory, promotions, special offers, and events that may be of interest to you (you may opt out at any time)
Respond to your comments, questions, and requests and provide customer service
Send you technical notices, updates, security alerts, and support and administrative messages
Notify you about changes to our terms, conditions, and policies

2.3 Analytics and Improvement

Administer sweepstakes, promotions, and contests
Compile anonymous statistical data and analysis for use internally or with third parties to improve our Site, inventory, and services
Monitor and analyze usage and trends to improve your experience with the Site
Increase the efficiency and operation of the Site
Generate a personal profile about you to make future visits to the Site more personalized

2.4 Security and Legal Compliance

Prevent fraudulent transactions, monitor against theft, and protect against criminal activity
Enforce our terms, conditions, and policies
Comply with legal obligations, including record-keeping requirements for vehicle sales and financing transactions
Resolve disputes and troubleshoot problems
Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations

3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

3.1 By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

3.2 Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, marketing assistance, vehicle history reporting, credit reporting (for financing applications), and vehicle delivery logistics.

Specific third parties we may share data with include:

Credit Bureaus and Lenders: Experian, Equifax, TransUnion, and our partner banks and financing companies (only with your explicit consent during the financing application process)
Vehicle History Report Providers: Carfax, AutoCheck, and similar services
Payment Processors: Secure payment gateways that process your transactions
Customer Relationship Management (CRM) Providers: To manage our sales pipeline and customer communications
Marketing and Analytics Partners: Google Analytics, Facebook/Meta Pixel, and similar services
Insurance Partners: When you request insurance quotes through our platform
DMV and Registration Services: For vehicle titling, registration, and plate processing

3.3 Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

3.4 Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.

3.5 Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

3.6 Other Third Parties

We may share your information with advertisers and investors for the purpose of conducting general business analysis.

4. Cookies and Tracking Technologies

4.1 Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

4.2 Types of Cookies We Use

Essential Cookies: Necessary for the Site to function properly. They enable core functionality such as security, network management, and accessibility.
Analytics Cookies: Help us understand how visitors interact with our Site by collecting and reporting information anonymously.
Functionality Cookies: Enable the Site to provide enhanced functionality and personalization.
Targeting/Advertising Cookies: Record your visit to our Site, the pages you have visited, and the links you have followed. We use this information to make our Site and the advertising displayed on it more relevant to your interests.

4.3 Third-Party Analytics

We may also partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on the Site through the use of first-party cookies and third-party cookies.

4.4 Do Not Track Signals

Some web browsers transmit “do-not-track” signals to websites. We currently do not take action in response to these signals.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable.

5.1 Security Measures We Employ

SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS technology.
Secure Data Storage: Personal information is stored on secure servers with restricted access.
Regular Security Audits: We conduct regular security assessments and vulnerability testing.
Employee Training: Our staff is trained on data protection and privacy best practices.
Access Controls: We limit access to personal information to employees, contractors, and agents who need to know that information in order to process it for us.

5.2 Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy.

Specifically:

Vehicle purchase records: Retained for 7 years to comply with tax and legal record-keeping requirements
Financing application data: Retained for 5 years in accordance with federal lending regulations
Marketing data: Retained until you opt out or request deletion
Service records: Retained for the life of the vehicle plus 3 years
Website analytics data: Retained for 26 months (Google Analytics default)

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

6.1 Access and Correction

You have the right to request copies of your personal information. You may also have the right to request that we correct any information you believe is inaccurate or incomplete.

6.2 Deletion

You have the right to request that we erase your personal information, under certain conditions. Please note that we may need to retain certain information for recordkeeping purposes, to complete transactions, or to comply with our legal obligations.

6.3 Restriction of Processing

You have the right to request that we restrict the processing of your personal information, under certain conditions.

6.4 Objection to Processing

You have the right to object to our processing of your personal information, under certain conditions. This includes the right to object to direct marketing at any time.

6.5 Data Portability

You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

6.6 Opting Out of Marketing

You can opt out of receiving marketing emails from us by clicking the “unsubscribe” link at the bottom of any marketing email we send you. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages.

6.7 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information:

Right to Know: Request disclosure about our collection and use of your personal information over the past 12 months.
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out of Sale: We do not sell personal information as defined by the CCPA.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
Right to Correct: Request correction of inaccurate personal information.
Right to Limit Use of Sensitive Personal Information: Limit our use and disclosure of your sensitive personal information.

6.8 European Privacy Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR), including:

The right to access, update, or delete the information we have on you
The right of rectification
The right to object
The right of restriction
The right to data portability
The right to withdraw consent

7. Children’s Privacy

Our Site is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Site. We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

8. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

9. SMS/Text Message Communications

If you provide your mobile phone number and opt in to receive text messages from us, we may send you SMS communications regarding:

Appointment reminders and confirmations
Service status updates
Promotional offers and new inventory alerts
Financing application status updates

Message and data rates may apply. You can opt out of SMS communications at any time by replying “STOP” to any message you receive from us.

10. Email Communications

If you provide your email address, we may send you:

Transactional emails related to your vehicle purchase, service, or inquiry
Marketing emails about new inventory, special offers, and dealership events
Newsletter communications
Service reminders and maintenance notifications

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any marketing email.

11. Credit Reporting and Financing

When you apply for vehicle financing through our Site or dealership, we may:

Obtain a credit report from one or more consumer reporting agencies (Experian, Equifax, TransUnion)
Share your application information with our lending partners and financial institutions
Use your credit information to determine financing eligibility, terms, and rates

By submitting a financing application, you expressly authorize us to obtain your credit report and share your application data with our lending partners.

12. Vehicle History and Data Providers

When you request a vehicle history report or when we provide one for a vehicle in our inventory, we may share the vehicle’s VIN with third-party providers such as Carfax, AutoCheck, or similar services.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.

For significant changes that materially affect how we process your personal information, we will make reasonable efforts to notify you directly, such as by sending an email to the address associated with your account or by posting a prominent notice on our Site.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@driveexchanged.com

Mailing Address:
Drive Exchanged
West 12th Street
New York, NY
USA

We will respond to your inquiry within 30 days of receipt. For requests related to your privacy rights (access, deletion, correction), we may need to verify your identity before processing your request.

Award-winning, family owned dealership of new and pre-owned vehicles with several locations across the city. Lowest prices and the best customer service guaranteed.

+44 7563790064

info@driveexchanged.com

Whiteacre buildings, Unit 3, Clough Street,Staffordshire, ST1 4BQ